The Wool Services Privatisation Act 2000(Cth) put in place a statutory funding agreement (SFA) with Australian Wool Innovations Ltd (AWI) as the industry bodyand Australian Wool Services Ltd (AWS) as a holding company. In October 2007 AWI acquired all the assets of AWS and thus AWI is now a not-for-profit company owned by more than 29,000 Australian farmers and the owner of the Woolmark trademark.

The mission of Australian Wool Innovation Limited (AWI) is to drive research, development, innovation and marketing that will increase the long-term profitability of Australian woolgrowers. One of AWI’s stated priorities is to bring an end to the mulesing practice